na INLIS000000000002889 20250903094620 0010-0925000008 Basic marketing research / Gilbert A. Churchill, Jr Churchill, Jr, Gilbert A. xxiv+502 hlm : ilus; tabel ; 27 cm Australia : Thomson-South Western, 2007 001.42 001.42 CHU b 0-324-36102-5 Research Method This book has contents in brief like as introduction to marketing research and problem definition, research design, data collection methods, data collection forms, sampling and data collection, data analysis and research reports