Basic marketing research Churchill, Jr, Gilbert A. text Australia Thomson-South Western 2007 xxiv+502 hlm : ilus; tabel ; 27 cm This book has contents in brief like as introduction to marketing research and problem definition, research design, data collection methods, data collection forms, sampling and data collection, data analysis and research reports Gilbert A. Churchill, Jr Research Method 001.42 001.42 CHU b 0-324-36102-5 20250903094620 INLIS000000000002889 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)