Blue ocean strategy (International Bestseller) : how to create uncontested market space and make the competition irrelevant / Kim, W. Chan Renee Mauborgne text Boston : Harvard Business School Press, 2005 You will never again see your competition in quite the same light, Kim and Mauborgne present compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must read for both executives and students of business. (Carlos Ghosn, President and CEO, Nissan Motor Co.,Ltd. You will never again see your competition in quite the same light, Kim and Mauborgne present compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must read for both executives and students of business. (Carlos Ghosn, President and CEO, Nissan Motor Co.,Ltd. Marketing Strategy URN:ISBN:1-59139-619-0