00935     2200181   4500001002100000005001500021035002000036245014400056100001700200300002200217700002000239260005100259082001100310084001700321020001800338650002300356520037400379INLIS00000000000292920250929040111  a0010-09250000481 aBlue ocean strategy (International Bestseller) :bhow to create uncontested market space and make the competition irrelevant /cW. Chan Kim0 aKim, W. Chan  axi+238 p ;c24 cm0 aRenee Mauborgne  aBoston :bHarvard Business School Press,c2005  a658.84  a658.84 KIM b  a1-59139-619-0 4aMarketing Strategy  aYou will never again see your competition in quite the same light, Kim and Mauborgne present compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must read for both executives and students of business. (Carlos Ghosn, President and CEO, Nissan Motor Co.,Ltd.