| Judul | Marketing strategy : a decision-focused approach / Orville C. Walker |
| Pengarang | Walker, Orville C John W. Mullins Harper W. Boyd Jean Claude Larreche |
| EDISI | ed.5 |
| Penerbitan | Boston : McGraw-Hill Irwin, 2006 |
| Deskripsi Fisik | xvi+346 p :table; graphic ;25 cm |
| ISBN | 0-07-111674-5 |
| Subjek | Marketing Strategy Theory |
| Abstrak | This book have mattery about introduction to strategy, opportunity analysis, formulating marketing strategies so implementation and control, |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| B00555/Mj/2025 | 658.840 1 WAL m | Dapat dipinjam | Perpustakaan Universitas Ummi Bogor - Ruang Perpustakaan | Tersedia |
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000002928 | ||
| 005 | 20250929031836 | ||
| 020 | # | # | $a 0-07-111674-5 |
| 035 | # | # | $a 0010-0925000047 |
| 082 | # | # | $a 658.840 1 |
| 084 | # | # | $a 658.840 1 WAL m |
| 100 | 0 | # | $a Walker, Orville C |
| 245 | 1 | # | $a Marketing strategy : $b a decision-focused approach /$c Orville C. Walker |
| 250 | # | # | $a ed.5 |
| 260 | # | # | $a Boston :$b McGraw-Hill Irwin,$c 2006 |
| 300 | # | # | $a xvi+346 p : $b table; graphic ; $c 25 cm |
| 520 | # | # | $a This book have mattery about introduction to strategy, opportunity analysis, formulating marketing strategies so implementation and control, |
| 650 | # | 4 | $a Marketing Strategy |
| 650 | 4 | $a Theory | |
| 700 | # | $a Harper W. Boyd | |
| 700 | # | $a Jean Claude Larreche | |
| 700 | 0 | # | $a John W. Mullins |
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