| Judul | Blue ocean strategy (International Bestseller) : how to create uncontested market space and make the competition irrelevant / W. Chan Kim |
| Pengarang | Kim, W. Chan Renee Mauborgne |
| Penerbitan | Boston : Harvard Business School Press, 2005 |
| Deskripsi Fisik | xi+238 p ;24 cm |
| ISBN | 1-59139-619-0 |
| Subjek | Marketing Strategy |
| Abstrak | You will never again see your competition in quite the same light, Kim and Mauborgne present compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must read for both executives and students of business. (Carlos Ghosn, President and CEO, Nissan Motor Co.,Ltd. |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| B00556/Mj/2025 | 658.84 KIM b | Dapat dipinjam | Perpustakaan Universitas Ummi Bogor - Ruang Perpustakaan | Tersedia |
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000002929 | ||
| 005 | 20250929040111 | ||
| 020 | # | # | $a 1-59139-619-0 |
| 035 | # | # | $a 0010-0925000048 |
| 082 | # | # | $a 658.84 |
| 084 | # | # | $a 658.84 KIM b |
| 100 | 0 | # | $a Kim, W. Chan |
| 245 | 1 | # | $a Blue ocean strategy (International Bestseller) : $b how to create uncontested market space and make the competition irrelevant /$c W. Chan Kim |
| 260 | # | # | $a Boston :$b Harvard Business School Press,$c 2005 |
| 300 | # | # | $a xi+238 p ; $c 24 cm |
| 520 | # | # | $a You will never again see your competition in quite the same light, Kim and Mauborgne present compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must read for both executives and students of business. (Carlos Ghosn, President and CEO, Nissan Motor Co.,Ltd. |
| 650 | # | 4 | $a Marketing Strategy |
| 700 | 0 | # | $a Renee Mauborgne |
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